Coca-Cola Nigeria Limited (Coca-Cola) says its packaging provides clear information and meets the national regulatory requirements.
The company spoke in a statement, responding to a warning
issued by the Federal Competition and Consumer Protection Commission (FCCPC)
over the use of misleading trade descriptions.
On August 1, the FCCPC had said Coca-Cola and the Nigerian
Bottling Company (NBC) have been carrying out unfair marketing tactics, thereby
“misleading consumers”.
The commission said Coca-Cola and the NBC are guilty of
deceiving the public by describing the variant of its Coca-Cola “Original
Taste, Less Sugar” as the same as its “Original Taste” variant in terms of
formulation.
The FCCPC asked the companies to ensure sufficient and
acceptable packaging, labels, and differentiation between Coke Original Taste
and Coke Original Taste Less Sugar — satisfactory to and approved by the
commission.
The commission noted that the companies are subject to
supervision for a period of 24 months.
Responding in a statement on August 2, Coca-Cola reaffirmed
its commitment to consumer interests.
“Coca-Cola Nigeria
provides clear, accessible nutrition information on our packaging in line with
national regulatory requirements and is committed to transparency for
consumers,” the statement reads.
“Our priority is safeguarding consumer interests and we will
continue to work constructively with the government on this matter.”
According to the statement, the Coca-Cola system in Nigeria
has complied with all regulations and look forward to the opportunity “to bring
the topic to closure”.
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