In a bold move that underscores its growing influence in the African betting industry, Afreko Media has announced its acquisition of Gamblers.Africa, a top online platform that connects users to the foremost online casinos available in numerous African countries.
This acquisition marks a significant milestone for Afreko Media, building on its earlier acquisition of Betting Companies Africa (BCA) in March 2023.
Underpinned by a shared vision of trust and transparency, this merger harmonises the stellar reputations that both entities have forged over the years. Afreko Media continues its march to declutter the affiliate landscape, ensuring that users across the African continent are presented with clear and structured reviews. The synergy between Afreko Media, with its robust media presence, and Gamblers.Africa’s detailed iGaming insights promises to herald a fresh, enriched era for African betting enthusiasts.
Speaking on this development, Joseph Muchiri, Content Specialist at BettingCompaniesAfrica, a member of the Afreko Media team, expressed his excitement: “This is a remarkable time for all of us. Incorporating Gamblers.Africa into our ecosystem means a broader service offering and an even richer experience for our users. The legacy of Gamblers.Africa in steering users to superior online casinos and delivering current news is fantastic. Together with the guidance BCA has always provided to its users, guiding them to the finest betting sites in Africa, we are poised to serve the African community even more effectively.”
This acquisition aligns seamlessly with Afreko Media’s steadfast commitment to elevating the African betting and iGaming sectors, building upon its earlier addition of BettingCompaniesAfrica to its robust portfolio. The envisioned future is a bright one, as African bettors can expect an integrated, enriched platform that caters adeptly to all their betting requirements, combining BettingCompaniesAfrica’s profound sportsbook insights and Gamblers.Africa’s expertise in casino and iGaming.
“We’ve maintained a clear vision — to simplify and enhance the betting journey for African aficionados,” Muchiri further stated. “Now, we are better positioned to realise this vision, bringing together our strengths, learning from each other, and creating a product that is truly unparalleled in the market.”
Afreko Media reaffirms its dedication through these strategic acquisitions to place the African continent at the forefront of the betting industry, delivering only the finest, most reliable, and comprehensive information.
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