WhatsApp, the messaging app, has announced the launch of its
‘Channels’ feature for broadcast messages.
On Wednesday, Mark Zuckerberg, Meta’s CEO, took to his
Facebook page to announce the new feature.
“Today we are starting to roll out WhatsApp channels
globally and adding thousands of new channels that people can follow in
WhatsApp. You can find channels in the new ‘Updates’ tab,” he wrote.
In a statement, AT3 Resources, Meta’s agent said WhatsApp
channels will be launched in over 150 countries.
The agency said WhatsApp’s main focus is to provide a
“private and secure broadcasting service”.
“We are excited to launch WhatsApp Channels to over 150
countries,” the statement reads.
“Our goal is to build the most private broadcast service
available. Channels are separate from your chats, and who you choose to follow
is not visible to other followers. We also protect the personal information of
both admins and followers.”
WhatsApp also announced a number of new features for
‘Channels’, including an enhanced directory that makes it easier to find
‘Channels’ to follow, reactions to updates with emojis, the ability for admins
to edit updates for up to 30 days and forward updates feature.
In recent times, WhatsApp has been actively rolling out new
features to enhance user experiences and keep up with evolving communication
trends.
On August 8, the social network introduced a screen-sharing
feature to enhance the video calling experience on its platform.
The Meta-owned firm also unveiled an instant video messaging
feature in July.
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