Hannatu Musawa, the minister of art, culture and creative
economy, has unveiled an 8-point plan geared towards growth in Nigeria’s
creative economy.
Speaking on Monday at the Art & Tech district in Abuja,
Musawa said the 8-point plan, tagged ‘Destination 2030’ will actualise her
vision of transforming Nigeria into Africa’s creative, cultural and
entertainment capital.
The minister said she will establish a creative economy
advisory council with an aim to support the ministry with “high-level strategic
support”.
“A strong creative and cultural economy is a key driver of growth
and presents an opportunity to accelerate Nigeria’s development on a local and
a global stage,” she said.
“The creative economy
is an economy of ideas, an economy of innovation, and an economy of invention
in the digital age.
“Our ambition is to elevate the Nigerian industries,
comprising art, culture and creative industries to rank among the top 20
globally in terms of GDP contribution, wealth creation, employment, and poverty
reduction in line with the agenda 2050.
“Through innovative strategies, technological integration,
and enhanced market access, our target is to increase the value of sectoral
outputs by 50%, in line with the 2021 to
2025 national development plan.”
She added that part of the plan will also see to the
preservation and sustainability of Nigeria’s cultural heritage.
“Under the renewed hope agenda of the presidency, we will
provide the tools needed to accelerate growth across all creative economy
sectors,” she said.
“We will deliver job opportunities and foster foreign
partnerships and local collaborations that proudly exhibit our rich and unique
national identity on a local and global stage, and we will elevate our nation’s
economic standing.
“We have multiple initiatives and projects planned such as
creative hubs, a Nigeria cultural expo, a national entertainment centre, a
national art gallery, innovative publishing partnerships and a gaming sandbox
project.
“We are building a
global standard film festival, a culinary academy led by a Michelin star chef
and a fashion foundry.”
Musawa said she would also see to the retrieval of stolen
national artefacts from abroad.
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