The United Kingdom government has commenced talks with
organisers of Burna Boy‘s ‘Lagos Loves Damini’ concert towards exploring a
partnership that would shore up the entertainment sector in Nigeria.
According to NAN, a meeting with regard to the partnership
was held at the British deputy high commission in Lagos on Friday.
In attendance were Kaycee Kennedy, the CEO of Wonder X,
organisers of Burna Boy’s concert; and Chim Chalemera, country director of the
UK department for international trade.
The meeting was on the back of the “success” recorded by Burna Boy’s January 1 concert — which also came under fire over poor coordination and a late appearance by the singer.
In an apology to his fans, the ‘African Giant’ crooner
blamed the organisers, alleging that they “did an abysmal job”.
At the meeting to discuss partnership for subsequent shows,
Kennedy said the ‘Lagos Loves Damini’ show “was the biggest outdoor music
concert with over 30,000 audiences in Africa.”
“It also had the biggest car parking in an event – over
11,000 cars – and was also the pioneer single source online ticketing via
wallet,” he added.
Kennedy pointed out some other major positives to include
the fact that there were no reported casualties, theft, sexual assault or
sexual harassment.
He, however, observed that in spite of the positives, there
were some challenges and learning points.
He said that the desire to address the main challenges and
negatives encountered at the Lagos show necessitated the visit to the British
deputy high commission to meet with the UK department for international trade
and discuss possible collaboration for future events.
Also discussed was the need for logistics support in areas
such as infrastructure which includes equipment hire and the standardisation of
such equipment in a bid to meet minimum international standards.
Speaking at the meeting, Chalemera expressed happiness about
the potential benefits of the partnership.
“The UK is very happy to support the Creative Economy
Catalyst team as part of our extensive engagement with the Nigerian Creative
Industry,” she said.
“The UK has much to offer in terms of expertise when it
comes to the delivery of large-scale entertainment events such as concerts and
festivals.
“We look forward to seeing how this expertise can be applied
for future events.”
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