The Advertising Regulatory Council of Nigeria (ARCON) has
sued Meta Platforms Incorporated, owners of Facebook, Instagram and WhatsApp
platforms, for showing unapproved advertisements to the Nigerian audience.
In a statement on Tuesday, ARCON said it also sued Meta’s
agent, AT3 Resources Limited, in the suit filed before the federal high court
in Abuja.
The regulatory body is seeking a declaration “that the
continued publication and exposure of various advertisements directed at the
Nigerian market through Facebook and Instagram platforms by Meta Platforms
Incorporated without ensuring same is vetted and approved before exposure is
illegal, unlawful and a violation of the extant advertising Law in Nigeria”.
The agency said the continued exposure of the “unvetted”
adverts has led to a “loss of revenue to the federal government”.
“ARCON is seeking
N30b in sanction for the violation of the advertising laws and for loss of
revenue as a result of Meta Incorporated’s continued exposure of unapproved
adverts on its platforms,” the statement reads.
“ARCON reiterates that it would not permit unethical and
irresponsible advertising on Nigeria’s advertising space.
“ARCON further states that it is not regulating the online
media space but rather advertising and marketing communications on the online
platforms in line with its establishment Act.”
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