Burna Boy, the
Afrofusion singer, launched a cannabis brand in the United States, a new report
has revealed.
Studio Dope reports that the Grammy-winning music star unveiled the
brand, named BrkFst, in partnership with Jokes Up Ice Kream, a weed dispensary
and shipping company, on October 7 in South Beach, Miami.
Marijuana is illegal in US federal law, even as individual
states move toward legal use for recreation and medicine.
Burna Boy’s brand appeared to have gotten its named from
‘Last Last’, a chart-topping hit single off his ‘Love, Damini’ album — which
described heartbreak as ‘Breakfast’.
The launch coincided with Miami Carnival, an all-day
celebration that had the team representing Burna Boy headlining the
all-white-themed Tipsy Musical Festival at Bayfront Park.
It is understood that fans in attendance got a first look at
the BrkFst merchandise and were treated to Burna Boy’s music.
The launch comes as Nigeria debates the
idea of legalising cannabis for business and medicine.
The House of Representatives, in early 2021, began to consolidate Nigeria’s
stance after it initiated legalisation moves.
But Buba Marwa, the chairman of the National Drug Law
Enforcement Agency (NDLEA), argued in
October 2021 that cannabis cannot be legalised in Nigeria because of its level
of abuse.
“We have seen narco-terrorism in countries like Colombia and
Mexico, where drug cartels are a law unto themselves and are as powerful, if
not more powerful than the state,” he had said.
“So, there are real cases, not scenarios, of where and how
illicit substances played a role in a society’s rapid descent into chaos and
tethering on the brink of a failed state.
“Have drugs played
any role in the festering insecurity in Nigeria? The answer is yes. We have
ample evidence. We do not have the luxury of allowing a narcotic economy to
take root and thrive in our society.”
In late 2021, Burna Boy countered that not
legalising marijuana in Nigeria is hypocritical, adding that “everyone smokes.”
Joe Biden, the US president, on October 6, pardoned all
federal offenders convicted of “simple possession” of marijuana.
“As President, I will decriminalize cannabis use and
automatically expunge prior convictions,” he had promised.
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