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‘Challenge Accepted’: Why women are posting black and white photos on social media


If you are an avid internet user, you will notice that in the past few days, some women across the world have been posting monochromic pictures of themselves on various social media platforms with the caption, “Challenge Accepted.”

The new trend, which sees women sharing black and white photos of themselves, has also gotten the backing of a host of prominent figures including the likes of Genevieve Nnaji, Tiwa Savage, Gabrielle Union, Kristen Bell, Kerry Washington, Funke Akindele, Bukky Wright, Ini Edo, and Zahra Buhari-Indimi.

The sole aim of the challenge is to encourage “women to support women” in what appears to be a show of solidarity and calls for female empowerment amid the coronavirus pandemic.

How does it work?


To be part of the challenge, you will have to post a black and white photo of yourself, and then challenge other women who you want to uplift to do the same. The women, thereafter, share their photo, usually with the caption “Challenge Accepted” or hashtag #womensupportingwomen, and tag other women to post their own, who in turn, can nominate other women.

How did it start?

There are reports that the trend originated from Turkey and that it was aimed to protest against femicide. Tariro Mzezewa, a travel reporter for the New York Times, also disclosed that the idea of the challenge was in response to the high rate of killings of women and girls in the country.



“The original accompanying hashtags were #kadınaşiddetehayır and #istanbulsözleşmesiyaşatır, which I’m told translate to say no to violence against women & enforce the Istanbul Treaty/ Doctrine (where rights to protect women are signed.),” she wrote on Twitter.

On his part, @beelzeboobs, an Instagram user, wrote. “The black and white photo challenge started as a way for women to raise their voice. To stand in solidarity with the women we have lost. To show that one day, it could be their picture that is plastered across news outlets with a black and white filter on top.”


Some of our Nigerian celebrities that participated in the challenge:



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