The 2020 edition of the Big Brother Naija (BBNaija) reality
TV show will boost the Nigerian economy by about N2 billion, according to a
financial analysis by industry insiders.
TheCable reports that this stems from the increased
budgetary allocation by Multichoice, producers of the show, to ensure strict
compliance with safety protocols amid the coronavirus pandemic.
The investments in the fifth season of the BBNaija have
soared to N2 billion as a result of capital intensive projects necessary for
the successful hosting of the show.
The projects included the addition of 250sqm to the 1800sqm
BBNaija house, provision of furniture, technical equipment and other safety
systems.
The costs are exclusive of production, marketing, talent
performances and other sunk costs absorbed by the pre-existing BBNaija house.
Huge sums of money have been expended on items such as
building design permits, civil engineering works, landscape management, heating
ventilation and air conditioning as well as mechanical and electrical systems
upgrade.
Similar outlays have been made to ensure the upgrade of
acoustics to studio specifications, purchase of power generators, water
purification, information technology facilities and adaptation of the Big
Brother House to conform with COVID-19 protocols, according to an insider.
A recent report by Accenture showed that Multichoice
invested $428 million between 2015 and 2019 in local content production, the
larger slice of which many believe went into the production of the reality
show.
The show has generated direct and indirect employment
opportunities for Nigerians in marketing, public relations, production and
sponsorship, with many on Multichoice’s monthly payroll.
Also involved are hundreds of photographers, disc jockeys,
interior decorators and an assortment of other small and medium sized business
owners contracted as vendors to supply food, clothes, toiletries to the house
for the duration of the show.
This year’s edition of the reality show had earlier raised
concerns among viewers considering that it is holding at about the same time
when the world is grappling with the COVID-19 pandemic.
The show’s organisers, however, addressed the concerns by
revealing measures put in place towards protecting participants from the novel
coronavirus both before and during the show’s run time
The season five of the reality TV show, which started on
Sunday, is expected to run for 10 weeks, with N85 million grand prize up for
grabs for the winner.
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