Music mogul, Michael Collins Ajereh a.k.a Don Jazzy is one of the influential showbiz
personalities in Africa.
The Mavin boss who recently announced the expiration of Tiwa
Savage’ contract with Mavin Records which was greeted with diverse comments on
social media has revealed why he hasn’t
produced a hit song in years.
He made this known during his interview session on Loose
Talk Podcast.
The celebrated music producer noted that he has been too
busy with other things to the point that he hasn’t had time to produce songs.
“I am too busy with other things to the point my creative
level has plateaued. At times, I wonder If I am the one who produced some hit
songs back then. The industry has changed, people have more options than they
used to in the past. Now, the radio cannot force songs on people. If they like
it, they will groove to it, If they don’t there is nothing you can do”.
Speaking further, Don Jazzy spoke about the relationship he
had with Tiwa Savage while she was signed on the label.
“Tiwa was more of a partner, we pretty much handled the
challenges together”.
The Ajegunle raised entertainer also recounted the
challenges of running a record label, stressing that If he has to sign another
female artiste, he would need #40 million.
“Have you ever heard that I owe someone? I don’t thief
someone’s money. I have over 50 members of staff and I don’t owe them. There is
nobody that came to me and left worse than they came”.
Don Jazzy also noted that it takes time for some artistes to
catch up after they are signed to a label.
“It takes a lot of time for artistes to catch up after they
are signed to a record label and the industry is very competitive”.
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