Blackberry has announced that its
messaging platform will be shut down on May 31, because “users have moved on to
other platforms, while new users proved difficult to sign on”.
In a statement issued on Thursday
on its official blog, the technology company said changing trends in the tech
space has made it impossible to save the Blackberry Messenger (BBM).
“Today we’re announcing that we
will be closing BBM consumer service on 31 May 2019,” the statement read.
“Three years ago, we set out to
reinvigorate BBM consumer service, one of the most loved instant messaging
applications, as a cross-platform service where users can not only chat and
share life experiences, but also consume content and use payment services.
“We poured our hearts into making
this a reality, and we are proud of what we have built to date.
“The technology industry however,
is very fluid, and in spite of our substantial efforts, users have moved on to
other platforms, while new users proved difficult to sign on.
“Though we are sad to say
goodbye, the time has come to sunset the BBM consumer service, and for us to
move on.”
BlackBerry partnered with Emtek,
an Indonesia-based hardware manufacturer in 2016, to introduce new features for
BlackBerry consumers.
However, with popular messaging
platforms like WhatsApp, Facebook, Instagram, Telegram and a host of others,
BBM was unable to gain traction among consumers.
Emtek said that BBM stickers and
BBMoji can’t be exported out of the app, so you won’t be able to use them after
the shutdown.
You can issue refunds of your
in-app purchases for stickers that you’ve bought, though.
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