Facebook has started the process
of notifying the approximately 87 million users whose data was harvested by the
election consultancy Cambridge Analytica.
The social network said it will
eventually inform every user who was affected with a warning at the top of
their Facebook news feed.
According to The Guardian in a
report on Wednesday, individuals can check if they were affected or not by
going to a new help page on the site or searching for “How can I tell if my
info was shared with Cambridge Analytica?” in Facebook’s help centre.
Most users will see a message
saying that “neither you nor your friends logged into This Is Your Digital
Life”, the personality quiz that Cambridge Analytica used to gather its data.
The affected 87 million
individuals will receive a different response saying “a friend of yours did log
in”.
That means that their public
profile, page likes, birthday and current city were likely shared with the
company, as well as potentially the contents of their news feed at the time.
However, if you receive a message
saying you installed the ‘This Is Your Digital Life’ app, this means you almost
certainly handed over the personal information of all their Facebook friends at
the time.
Meanwhile, Facebook has promised
widespread changes to its platform to prevent further “abuse” of the sort it
attributes to Cambridge Analytica.
“These actions would prevent any
app like [This Is Your Digital Life] from being able to access so much data
today,” the company said.
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