An established gaming industry requires the widespread
availability of designers, developers, distributors, etc. working together. The
mobile gaming and casino industry in West Africa is still in its nascent
stages. That being said, the gaming industry in Nigeria is also in an early
phase with immense scope to grow and develop.
 |
| Credits: Gamsole Nigeria |
Nigeria has made several strides to tap into the
multi-billion dollar gaming industry. According to PWC
reports, Nigeria’s revenues from gaming has increased
from USD 65 million in 2013 to USD 117 million in 2017.
However, many of the
games played in Nigeria are designed and developed abroad. This does not imply
that the Nigerian gaming industry lacks unique concepts or coding abilities.
However, the local developers do need to ensure that their products and
operations are geared towards a global audience and adhere to international
standards.
The development of games needs a nurturing environment
comprising of a strong foundation. This would entail an ecosystem consisting of
developers, designers, players and governmental support.
Even then, the success
of a game is not guaranteed. In Nigeria, the gaming and casino industry is
still evolving whereas in other parts of Africa and particularly South Africa there are a number
of online gaming and casino sites operating.
This means that local
developers need to strive hard to meet international standard if they are to
catch up. Further, if the marketing and
distribution of Nigerian games are top-notch, the local gamers would veer
towards nationally produced games.
Access to funds is a significant issue within the
Nigerian gaming industry today. There is no assurance that a specific game will
become a phenomenal success.
This means that companies are cautious while
extending funds for the development of new games. Further, many start-ups in
the gaming industry rely on Venture capitalists and Angel investors as the
local investors are reluctant to invest in this sector. The lack of adequate
funding has impeded the growth of the gaming industry in Nigeria.
These problems aside, the mobile gaming industry in
Nigeria is blossoming and shows no signs of slowing down. A French digital and
social game publishing company, Gameloft, has recently opened offices in Lagos
in 2016 after experiencing a staggering 536 percent growth in revenues in
Africa over the past four years.
Despite challenges in the Nigerian mobile gaming
industry, some companies are making huge strides globally. One such Nigerian
company, Gamsole, is experiencing millions of downloads from players all over
the world. According to Gamsole founder, Abiola Olaniran, the environment in Nigeria
is ripe for investing in the mobile gaming industry.
Crossing the borders in mobile gaming is pertinent to the
growth of the mobile gaming and casino industry in
Nigeria. In fact, the success of a game is dependent on compelling
storytelling, and Africa has many exciting stories. The worldwide success of
the Japanese game, Nintendo, has shown us that gaming is not restricted by
frontiers. In fact, movies produced in Nollywood have experienced global
success due to their universal appeal. Hence, Nigerian designers and developers
must focus on creating uniquely African games that have a global audience.
The mobile gaming sector in Nigeria has many facets that
appeal to international investors and there is no reason that it can’t catch up
with countries like South Africa. The market is not saturated and has
exponential growth potential. The African population itself has better access
to mobile phones through which they can monetize mobile games.
The Nigerian
mobile gaming industry has the fundamentals to compete with international equivalents.
However, the gaming community needs support and encouragement from various
bodies such as local investors and government entities to create world-class
mobile games.
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