According to a new
report about social media reach by D'Marie Analytics, Queen Bey is the most
valuable celebrity on social media.
Apparently a single post from the "Lemonade" singer is
worth more than $1 million worth of advertising value.This
means Beyonce is the 22nd most followed personality online.
Though that distinction doesn’t actually relate to her cumulative
number of followers, though, instead, according to D'Marie, it has more to do
with the authenticity of her content.
The star's value was determined using an algorithm that measures
56 metrics across Facebook, Twitter, and Instagram, Those metrics did include the follower count, but they also
encompassed reach, engagement, click-through, and action conversions.
Meanwhile, Selena Gomez, the most followed person on Instagram, is closely behind Beyoncé when it comes to the worth of a single post.
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