By Abayomi Kalejaye
The habitually hurly-burly boulevard of Yaba resurrected to its
daily commercial routine oblivious of the impending coming of a global big wig
to its environs. A personage of the caliber that would naturally be found in
eminent gatherings, bedizened with exotic adornments, and ferried around with a retinue of motorcade.
And when the founder of world’s most popular social
networking site Facebook, Mark Zuckerberg, promenaded along the streets of
Herbert Macaulay (to meet with developers and entrepreneurs at Co-Creation Hub
(Cc Hub) and his investment, Andela), it was much of a wonder as it is an irony, that the first visit of
the 7th richest man in the world to Africa would be to their
modestly looking locale.
While most of geriatric residents – unfamiliar with
Facebook – looked on in astonishment as to who this white man with a handful of
entourage could be, their younger counterparts – undoubtedly familiar with the
Caucasian figure – bellowed with unbelievable joy. To every chants, he reciprocated
with either a wave or a smile.
In a modest style atypical among top dignitaries of this
current age, Zuckerberg’s visit was deliberately devised to be devoid of pomp
and pageantry. Quiet and subtle, his prudent PR move ended up giving
him more glowing and positive publicity than he would have been accorded had he
elected to be viral about his visit. In truth, Zuckerberg has never been one
predisposed to bravado or inordinate elaboration. His personality has often
revolved around simplicity and humility. Be it in dressing - occasional sartorial
elegance notwithstanding – or manner of approach, or conduct towards fellow
humans, he exudes class and deference wherever he goes. A sharp and marked
contrast to the prestigious figures who parade themselves in the political,
social and religious spheres of our country, and the world by extension.
For sure, if Zuckerberg had been a Nigerian, the amount of
security detail and entourage that would have accompanied him would have been
enough to form a state in some countries. Doesn’t end there. As to whom would
carry his personal effects, that independently would have created a micro-competition
between his security detail and entourage. Amidst the commotion to impress
this big figure, there would be others who would diligently and frequently
ensure any bead of sweat is swiftly wiped from his face. His entrance to his
destination no doubt would have been magisterial with a red carpet rolled under
his feet to prevent even the most minuscule of sand from tainting his footwear.
Unlike the original Zuckerberg who introduced himself and greeted the security
man stationed at his destination, the Nigerian Zuckerberg would have wanted and
lapped up a royal obeisance.
For those who were privileged to interact with him, their
common comments were ‘he was very easy to relate with’. Couldn't have been a coincidence, for sure. Conversely, the Nigerian
Zuckerberg would certainly have, through his demeanour, alerted those within
his surroundings of the astronomical gulf in status that exist between him and
them.
Why It Was Good He
Came Like A Thief In The Night
It’s worth noting that of all the places Mark Zuckerberg
visited recently, only the visit to Nigeria was unannounced. His visit to Rome
the previous day before coming to Nigeria was fully announced. Except those
entrusted with the knowledge of his coming, his visit caught everyone unawares
in Lagos. Knowing the nature of terrain he would be visiting and the effects
that would be generated should his visit be publicized, his expectations most
certainly informed a low-key entrance to Africa’s most populous country.
Be that as it may, one can’t help but feel the right
decision was made. Economically at least. Going by our penchant to be lavish, especially when foreigners are involved, there isn’t a modicum of doubt that millions (if
not billions) of taxpayers’ money would have been devoted to give him a grand
reception, economic recession notwithstanding.
Not just that, most State Governors would engage in a severe competition
to extravagantly host him at the expense of the suffering populace.
While it would be plausible and understandable if security
were strictly beefed up around him, the customary superfluity particularly with
mobility - especially with a man of his calibre - will no doubt have left
pedestrians and commuters greatly inconvenienced.
Quite crucially though, unruly fellows typically known as “Area
boys” and pickpockets would have maximized the situation to their pecuniary
advantage. Beyond the shadow of a doubt, the state of order would have been
under threat had his coming be widely publicized.
By and large, Zuckerberg’s visit – and personality by
extension - is laden with life lessons that we all will do well to emulate.
For a man worth $54b (about 22 trillion in Naira - effectively a trillionaire), making
humility, modesty, and simplicity the epicentre of his personality is a
phenomenon that nearly transcends logic; and it is by that very fact that he
remains more endearing, but most sacrosanctly for all and sundry, more
exemplary.
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