Manchester City chief Ferran Soriano has revealed why Barcelona chose Pep Guardiola over Jose Mourinho in 2008.
The pair interviewed for the job after Frank Rijkaard's departure.
Mourinho, who was appointed as Manchester United manager last week, had worked at Barça as assistant to Sir Bobby Robson and Louis van Gaal. Guardiola, now in charge of City, was then in charge of Barca's 'B' team.
In his new book 'Goal: The ball doesn't go into the net by chance', Soriano discussed the Barça board's decision-making process.
"Both had great virtues and they seemed to be at opposite ends of an imaginary scale," Soriano noted of Mourinho and Guardiola.
"At the one end we had an experienced coach, who was successful, with a strong personality, and a controversial reputation.
"At the other end was a very talented person, who was totally familiar with the club, but without significant experience as a coach."
Soriano revealed that, as part of the search for Rijkaard's successor, Barça devised a nine-point plan detailing what they expected of the man appointed - with Mourinho causing them some degree of worry when it came to point six.
"The coach is one of the club's permanent, weekly representatives," it said. "He must act cautiously at all times. Respect opponents, referees and other institutions in general - fair play.
"He must not abuse the media or create false controversy, but focus on the relevant aspects of the game and how the team is doing."
Soriano also compared the two coaches' management styles, observing: "Guardiola always prefers working with smaller groups with stable hierarchies and not a lot of internal competition.
"Guardiola chooses to work with 14 or 15 players that have his total confidence. The end result is a very stable playing style and a changing room that doesn't harbour much conflict.
"Mourinho's strategy is different. Whether in Chelsea, Inter Milan or Real Madrid, Mourinho works with bigger groups, with many well known and talented players competing for the line-up.
"Mourinho assumes the complex task of managing his players' egos in exchange for having that much talent at his disposal."
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