Canadian company which started out bottling Rocky Mountains air as a joke has seen its product fly off the shelves in pollution-hit China, with first shipment selling out in four days.
After China’s capital city Beijing issued its first ever air pollution red alert last week, sales of bottled Canadian fresh mountain air to Chinese customers have soared.
The People’s Daily Online reported that two entrepreneurs from Alberta have been selling Vitality Air for just over a year, but over the last two weeks their sales to China have increased dramatically.
The red alert over air pollution was issued by Beijing authorities on December 7, lasting three days, amid the second bout of bad air this month. During this time PM2.5 levels – tiny hazardous airborne particles – exceeded 900 micrograms per cubic metre.
Vitality Air was co-founded by Moses Lam and Troy Paquette in 2014. They travel to high rocky mountains in Alberta, western Canada for the fresh air, which is home to over 600 lakes.
In the mountains, massive cans are filled through clean compression with pure revitalising air, something that is not found in Beijing during the harshest days.
On their website Vitalityair.com it says: ‘We strive to provide a premium quality necessity that isn’t always available.
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