In a move aimed at shoring up television viewership, NTA Startimes has named football legends Kanu Nwankwo, aka Papilo, and his Under 17 counterpart, Jonathan Akpoborie, as the face of the digital platform. The unveil was held at Protea Hotel, Ikeja, Lagos on Thursday.
Welcoming guests to the unveil ceremony, Startimes’ Director of Business, Maxwell Loko, said that the platform is proud to announce the partnership with the football legends.
“With this announcement begins a very long partnership. They will now officially become the face of Startimes in well over 12 African countries where we are present. Wherever you see Startimes, Kanu will be our ambassador. He will assist in growing the brand across Africa ahead of the digital switchover which is coming up June 2017. We are glad to have them with us,” he said.
For the Director General of the Nigerian Television Authority (NTA) who was represented by Mrs Temitayo Daramola, Kanu Nwankwo goes beyond football. “Everywhere that you see NTA, you see Startimes. You can’t ignore NTA Startimes. This is another feather added to the partnership and we are very proud to be associated with Kanu Nwankwo and Jonathan Akpoborie. We strive for excellence, not just in Nigeria but the whole of africa and this is another evidence,” said Daramola.
Kanu expressed gratitude at the opportunity to be in partnership with Startimes because, in his words, digital television viewing in Nigeria used to be exclusively for the affluent until the brand came to change all that.
“Here we are today; most families can afford digital TV. That is what Startimes stands for. I represent the good people of Nigeria. I speak for them here. I share the same vision with Startimes,” the footballer and founder of Kanu Heart Foundation stated.
Also present at the gathering was the CEO, Startimes Nigeria, Jack Lu. Click to signup for FREE news updates, latest information and hottest gists everyday
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