With just about 3 months to the 2015 general election, plan by Nigerian politicians to lavish finances on publicity in foreign media has hit the brick wall as the CNN is reported to be rejecting political advertisements.
It was gathered that several politicians are stupefied by the new reality that the American international cable channel, has resolved to be rejecting commercials with political messages.
A consultant to one of the presidential aspirants told TheCable that, “We approached CNN agents in Nigeria to place some adverts for our principal. We sent the creatives to them as requested and they returned them, saying they do not run commercials that are intended to campaign for votes. We could not believe it.”
Similarly, a consultant, who is very much involved in working for the re-election bid of a state governor, recounted the same experience, saying his team never anticipated that.
Meanwhile, the account manager of CNN International, Ashley Hogan-Gancarz, informed the online medium that there was a general rule not to accept certain advertisements, adding that it was not targeted against Nigerian politicians.
According to him, “CNN International never accepted political or religious advertising. This is due to Ofcom regulations.
“If you want to promote investment opportunities, etc. that would be fine, but nothing to do with politics or the 2015 election.”
Ofcom is the regulator of the broadcast industry in the United Kingdom, from where CNN International oversees its operations in Africa.
Advert rates in CNN are among the most expensive in the world as the medium charges up to N5m for a 30-second spot at prime time.
That notwithstanding, not a few Nigerian companies and politicians typically value the prestige it accords them above the economic cost.
This has gone ahead to spark a bandwagon effect where many do all they can to get on the international network. Click to signup for FREE news updates, latest information and hottest gists everyday
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Nigerian election is purely a Nigerian affair, booking for adverts at CNN I think is a misplaced priority, they should use and patronise our local media.
ReplyDeleteThis is a welcome development, I only hope that Nigerian politicians will go the laundary to do a lot of clean up so as not to smear their repulsive oozing image on international org. Like CNN
ReplyDeleteThese corrupt politicians of nigeria are moron. Do they think CNN is like their NTA or any of their state tv. Is their any of them with proven integrity?.
ReplyDeleteB/c some of them has stolen public funds at their disposal makes them to think upside down. How could a country affair be taken to CNN. Samething like banks too are taking advert to CNN, how many banks arround the world are doing same, all of these people with organisations who join hands to destroy that country will soon crash beyond recognition.
ReplyDeleteThis is not surprising. Our country is being over run by insurgents, villages, towns and cities are being ravaged and today we have the highest IDP population in Africa and some morons are pretending as if nothing is happening thinking of only themselves and how they would retain their comfortable offices. CNN would not join them in promoting such insensitivity and playing the ostrich. If they want to be taken seriously they will need to clean up the mess in their back yard. And do we honestly believe that these political charltans are capable of that? am not sure. CNN would surely not touch their tainted money whose source they know is also stolen!
ReplyDelete