Verve, the largest domestic card scheme in Africa, recently
launched a new campaign themed “Live the good life”. The campaign
reiterates the essence of the brand, affirming its versatility and the brand’s
ability to enable cardholders to live the good life they so desire.
The campaign, anchored on the brand’s Television Commercials
(TVCs) uses humour, wittiness, and fun. The communication is upbeat, expresses
the energy of the African people and plays on humour and emotive cues to drive homethe
message that everyone could live the good life;the campaign also dials up the role of Verve as an enabler
of the Good Life and “the rewarding way to make payment”.
To deliver this message effectively, the TVCs
features Nollywood celebrities, Beverly Naya, Odunlade Adekola and Sanni Musa
Danja.
Speaking on the idea behind the TVCs and the
campaign, Adewole Adedeji, Group Head, Verve Marketing, stated that the
campaign is in furtherance of Verve’s commitment to enable seamless payment
experience for its cardholders. “We are the rewarding way to make payments and
it is very important to us at Verve to ensure that however you desire to live
the good life, we are there with you and for you to make it happen in an easy
and memorable way.
“Verve is not only a payment card, it is also
a cardless payment gateway. Verve has become a lifestyle, an embodiment of our
identity. As expressed in Verve’s new communication, this is the card that
truly “gets us” as Nigerians.
It is the
way we pay at home and abroad, at the cinema, shopping mall, the gym, local
restaurant, etc. Verve is defining the way we interact with each other and at
everyday touch points. Verve is the only card scheme in Nigeria that is
domestically African and also truly international,” he added.
The new Verve brand campaign seeks to inspire
conversation about what the good life means to us as a people. This implies
that the good life
means different things to different people.
The brand has thus used storytelling to express this in its four executions/TVC
versions: Omnibus: featuring a collation of good life experiences; Music
of the soul: featuring Odunlade Adekola and Sanni Musa Danja; Amala:
featuring Beverly Naya and Yoga moves: featuring Odunlade Adekola.
Verve isthe largest domestic card scheme in Africa. With
a commitment to making payment seamless, safer and rewarding, Verve has a
bouquet of products which include:Verve Classic cardand Verve Global
cardhad over 19 million cards activated on Verve’s network as of March 2019
and is currently accepted in over 190 countries globally, Verve e-Cash
and paycode.
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